Howdy,

Imagine you’re doing your weekly daily trip for groceries.

You’re walking down the aisle on auto-pilot, but some bright, pastel packaging catches your eye.

You grab it off the shelf and flip it over to look at the ingredients.

Organic. Things you can pronounce. Low sugar.

Seems like it can replace your daily cookie fix.

You toss it in your cart.

How’d that just happen?

And what can it teach parents?

Let’s dive in…

Today, we have…

1. I worked in consumer packaged goods for 8+ years. Here’s the golden rule every parent needs to know.

2. My favorite, lesser-known mental model.

3. Here’s how you rein in screentime.

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1. I worked in consumer packaged goods for 8+ years. Here’s the golden rule every parent needs to know…

Everyone follows the same journey for buying something new at the store, it’s called AIDA…

👉 Attention - Packaging grabs your attention.

👉 Interest - You ask, “What is it?”

👉 Desire - You ask, “What can it do for me?”

👉 Action - You decide if you should buy.

How does this relate to parenting?

Parenting is the ultimate exercise in selling.

Your clientele is irrational, unstable, and inconsistent (but cute).

As you know, telling your kid to do something rarely works.

Like PUT 👏 ON 👏 YOUR 👏 SHOES!” 17 times in a row.

So, stop doing that. 🙂

Let’s try the AIDA framework instead:

Here’s why this works…

“Put your shoes on” offers no clear benefit.

But…

Question for you…

When was the last time you bought something that wasn’t clear on how it benefited you?

The correct answer is never.

Here’s the point…

Your kids need help understanding why they have to do things especially when they aren’t fun.

When you’ve asked your kid to do something several times and they aren’t budging, focus on…

2. My favorite, lesser-known mental model.

Everyone knows Occam’s Razor.

The simplest solution is the best solution.

But, here’s one that’s underrated.

It’s my favorite, lesser-known mental model…

In other words, give someone the benefit of the doubt. They’re fighting a battle you know nothing about.

Too often, we think people are “out to get us.”

This is linked with the spotlight effect:

Our bias towards thinking others are paying more attention to us than they actually are.

People are busy with their own lives.

And, generally, they’re not trying to be mean.

3. Here’s how you rein in screen time.

theconsciousparentinghub

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P.S. If this was helpful, take 1 minute to forward it to a friend or family member. It takes me 2+ hrs to make.

See ya next week!