Howdy,

Let’s say your kid dumps a mountain of Legos on the floor and runs off.

I’m guessing you don’t have to think too hard to conjure up a mental image…

It probably happened less than 37 minutes ago.

Your first instinct is to yell:

“Get back here and clean this up!”

But, as you’ve already learned, that doesn’t work.

Let’s try something that’s much more effective…

Today, we have:

1. Parenting thing: How you set a boundary for your kid without yelling in 2 steps.

2. Business thing: I sucked at explaining my work until I stumbled on this simple framework.

3. Internet thing: Sorry, we’re all out of that…

^{(If you were forwarded this email, subscribe here).}

1. Parenting thing: How you set a boundary for your kid without yelling in 2 steps.

The science shows that punishment doesn’t work.

It might make you feel better as a parent, but it won’t change a child’s behavior.

It can…

• Cause resentment.

• Make kids more aggressive.

• Encourage self-centeredness.

• Hinder the development of a moral compass.

So, what do you do instead?

Let’s pick up that Lego example (pun intended).

Without showing anger:

Conflicts get resolved when you show that you’re trying to meet their needs.

There’s a mega-important lesson here…

Before responding to your child’s behavior, ask yourself:

How can we all win?

2. Business thing: I sucked at explaining my work until I stumbled on this simple hack.

 Inspired by Dave Gerhardt / Founder Brand

Every day someone asks you something like:

“What do you do?” or “What does your company do?”

I used to fumble the answer every time.

Until I found this framework.

The key is setting up your response like a story.

Here’s where the story starts…

Let’s say you work for a modern insurance company.

The differentiator is a super fast, mobile-focused experience where a potential customer can get a quote + checkout in less than 5 minutes.

You could say…

“You know how buying insurance can be a pain…You have to deal with a broker and/or wait days till you get a quote?”

Pause.

If what you’re saying resonates, you’ll get a genuine “Yes, I hate that!”

This is a hook, and now they are, well, hooked.

So, you can carry on with…

“Well instead of that nonsense, we can produce a quote for you in less than 5 minutes straight from your phone.”

Now, that you’ve piqued their interest, there’s a likelihood they’ll ask, “How do you do it?”

Then you can launch into…

“It’s called XYZ and we’ve built a brand new process to quote insurance faster and more accurately than anyone else. ”

At this point, you can start talking about features/benefits and anything else you think they might like.

This works because...

1. People buy transformation, and this helps them see it.

2. No one cares what you do. They care what you can do for them.

3. Internet thing: Sorry we’re all out of that…

warrior.tips7

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Whenever you're ready, there are 2 ways I can help you:

1. ​Grab my ultimate household organizer template: As a working parent, it's a struggle to keep track of everything. Manage ALL the STUFF you're juggling in one spot with this template.

It took me 19+ hours to make, saves you 5+ hours a week, and costs less than your Uber Eats bill this weekend. 🤝

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2. ​Subscribe on IG: Each week, I break down a piece of medical research that will help you parent better, like this. Each month, I’ll interview an expert who will provide high-value tips. Think sleep specialists, financial planners, doctors, and psychologists.

All this value for $5/month.

See ya next week!